POWER OF THE CARD
POWER OF THE CARD
Carefree Dental
Year: 2021
Objective: Develop a :90s DRTV spot looking to highlight the simplicity of the Carefree Dental™ Card using 2D motion graphics.
This nationwide campaign was used to generate brand awareness and conversion within younger demographics for its Carefree Dental™ product across TV and digital platforms. The spot debuted in 2021 and can still be found on the brand’s website.
What’s scarier than going to the dentist?
This spot all began with a simple idea – people are scared to go to the dentist because of the cost!
From there, it was developed to meet the client’s business objectives while creating a memorable, unique spot that focused on one specific attribute –saving people money at the dentist. From strategy, to script, to storyboard, to production and all the way until the spot was launched on TV and web.
Life Insurance Website & Rebrand
Better Bootler It Campaign
Available later this year
Be Your Own BOSS Campaign